Privacy Policy

Introduction

LXRY ICE, operated by Pure Irish Ice Ltd. ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at lxryice.ie, use our services, submit an enquiry, or place an order through our online shop.

Information We Collect

Information You Provide to Us

When you use our website, contact forms, enquiry forms or online shop, we may collect:

• Name and contact details
• Email address
• Phone number
• Billing and delivery address
• Company/business name (if applicable)
• Job title/role (if applicable)
• Order details, including products purchased and order history
• Payment and transaction information processed through our checkout/payment providers
• Customer account information, if you create or use an account
• Marketing preferences, where you choose to opt in
• Message content and enquiry details
• Any other information you choose to provide

Automatically Collected Information

We automatically collect certain information when you visit our website:

• IP address
• General location data (country/region)
• Browser type and version
• Device information
• Pages visited and time spent on our site
• Referring website information
• Online shop and checkout activity, where applicable

Geo-Location Information

We use geo-location data to:

• Identify your general location (country/region level only)
• Direct enquiries to the appropriate team
• Provide relevant contact information
• Support website, shop and security functionality

We do not collect precise location data or track your movements.

How We Use Your Information

We use the collected information to:

• Respond to your enquiries and provide customer support
• Process online orders placed through our Shopify checkout
• Take payment and process transactions
• Arrange delivery, collection and order fulfilment
• Send order confirmations, delivery updates and customer service messages
• Send abandoned checkout reminders where permitted
• Manage customer accounts and order history
• Send marketing emails where you have chosen to opt in
• Improve our website, online shop and user experience
• Analyse website usage and performance, where permitted by your cookie choices
• Prevent fraud, protect security and maintain the integrity of our website and checkout
• Comply with legal, accounting and tax obligations

Legal Basis for Processing (GDPR)

We process your personal data under the following legal bases:

• Contract: To process and fulfil orders, take payment, arrange delivery or collection, and provide customer support relating to your purchase.
• Consent: Where you submit an enquiry, opt in to marketing, or allow non-essential cookies and analytics.
• Legitimate Interests: To respond to enquiries, maintain website security, prevent fraud, improve our services, and operate our business effectively.
• Legal Obligation: To comply with accounting, tax, legal and regulatory requirements.

Where we rely on consent, you can withdraw your consent at any time.

Third-Party Services

Shopify

Our online shop and checkout are powered by Shopify. When you place an order or use the online shop, Shopify may process information such as your name, email address, phone number, billing and delivery address, order details, payment-related information, device information and checkout activity.

This information is used to operate the online shop, process orders, take payments, provide checkout functionality, support customer accounts, send order-related communications and help protect against fraud and misuse.

For more information, please visit Shopify's Privacy Policy.

Payment Providers

Payments made through our online shop are processed securely by Shopify and/or the payment providers available at checkout. We do not store your full payment card details on our own website.

DPD

Where your order is delivered by DPD, we may share the information needed to deliver your order, such as your name, delivery address, email address, phone number and order/delivery details.

This information is used only for delivery, tracking and related customer service purposes.

Cookiebot

We use Cookiebot by Cybot A/S to manage cookie consent on our website in compliance with GDPR and data protection regulations. Cookiebot collects and processes:

• Your cookie consent preferences and choices
• IP address (anonymised)
• Date and time of consent
• Browser and device information

This information is used solely to:

• Document and store your consent choices
• Comply with legal documentation requirements
• Provide proof of consent if required by authorities

Cookiebot stores your consent data for 12 months. For more information, please visit Cookiebot's Privacy Policy.

Google Analytics

We use Google Analytics to analyse how visitors use our website. Google Analytics collects information such as:

• How often users visit our site
• What pages they visit
• What other sites they used prior to coming to our site

We use this information to improve our website. Google Analytics collects the IP address assigned to you on the date you visit our site, but we have enabled IP anonymisation so your full IP address is not stored.

Google's ability to use and share information collected by Google Analytics is restricted by the Google Analytics Terms of Service and Google Privacy Policy.

You can prevent Google Analytics from recognising you on return visits by disabling cookies in your browser or by installing the Google Analytics opt-out browser add-on.

Social Media

Our website contains links to our social media accounts on the following platforms:

• Instagram
• Facebook
• TikTok
• LinkedIn
• X (formerly Twitter)

These links direct you to our profiles on external platforms. We do not use social media tracking pixels or sharing widgets that set cookies on our website unless stated in our Cookie Policy or cookie consent settings. When you click these links, you will be subject to the privacy policies of the respective platforms.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With your explicit consent
• With Shopify and payment providers to process online orders and payments
• With DPD or other delivery providers to fulfil and deliver orders
• With email, hosting, analytics, cookie consent and technical service providers who support our website and online shop
• With professional advisers, accountants or legal advisers where required for business, tax or legal purposes
• To comply with legal obligations or court orders
• To protect our rights, property, or safety, or that of others
• In connection with a business transfer or merger
• With service providers who assist in our operations, subject to appropriate confidentiality and data protection obligations

Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure server infrastructure
• Encrypted data transmission (SSL/TLS)
• Access controls and authentication
• Regular security assessments

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

Your Rights Under GDPR/UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data
• Right to Restriction: Limit how we use your data
• Right to Data Portability: Receive your data in a structured format
• Right to Object: Object to certain types of processing
• Right to Withdraw Consent: Withdraw consent at any time

To exercise any of these rights, please contact us using the information provided below.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website and online shop. Some cookies are necessary for the website and checkout to function, while others may be used for analytics, performance or marketing where permitted by your cookie choices.

For detailed information about our use of cookies, please review our Cookie Policy.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Contact/Enquiry Form Data: Retained for as long as necessary to respond to your enquiry and for legitimate business purposes
• Order and Transaction Data: Retained for as long as necessary to fulfil the order and meet accounting, tax and legal obligations
• Customer Account Data: Retained while the account remains active or as required for customer service, legal or business purposes
• Marketing Data: Retained until you unsubscribe or withdraw consent, unless we are required to retain limited records for compliance purposes
• Analytics Data: Retained according to Google Analytics settings, typically up to 26 months
• Cookies: Retained as specified in our Cookie Policy

International Data Transfers

Your information may be transferred to and processed in countries other than Ireland, including where our service providers, such as Shopify, Google or other technical providers, process data outside the European Economic Area.

Where personal data is transferred internationally, we rely on appropriate safeguards and contractual protections where required by applicable data protection law.

Children's Privacy

Our website, online shop and services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, regulatory, or operational reasons. We will notify you of any material changes by:

• Posting the updated policy on this page
• Updating the "Last Updated" date

We encourage you to review this Privacy Policy periodically.

Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the relevant data protection authority:

Ireland

• Authority: Data Protection Commission (DPC)
• Website: https://www.dataprotection.ie/
• Phone: +353 (0)761 104 800

United Kingdom

• Authority: Information Commissioner's Office (ICO)
• Website: https://ico.org.uk/
• Phone: 0303 123 1113

Additional Resources

• Cookie Policy
• Shopify Privacy Policy
• Cookiebot Privacy Policy
• Google Privacy Policy
• Data Protection Commission (Ireland)
• Information Commissioner's Office (UK)