About LXRY Ice

The LXRY Ice Collection is a luxury Irish ice brand created by hospitality professional Richie French and produced by Wicklow-based Pure Irish Ice Ltd. Designed for luxury hospitality and premium home serves, The LXRY Ice Collection treats ice as a core ingredient, focusing on clarity, slow melt, and consistency to preserve flavour and elevate the drinking experience.

Pure Irish Ice Ltd is Ireland’s largest and only BRC and EPIA-certified ice manufacturer, supplying hospitality, retail, and events nationwide with sustainably produced Ice.

In an industry built on precision and presentation, inconsistency in ice stands out. We created The LXRY Ice Collection to be Ireland's one-stop luxury ice partner — delivering a consistent benchmark across every format, every order.

LXRY Ice is produced by Pure Irish Ice, Ireland's largest and most sustainable ice manufacturer, and produced to recognised international standards. This is luxury ice built on accredited process, reliability and control.

When every detail matters, your ice should be the most reliable part of the serve.

Ice is the most visible element in a drink — yet it’s often the least considered. But luxury hospitality is changing. Guests are drinking less, but choosing better. Menus are more curated. Presentation is more deliberate. Premium spirits, refined non-alcoholic options and considered serves are rising — and more people are recreating luxury experiences at home.

Ice is part of that evolution. Its clarity, size and melt rate directly affect flavour, dilution, temperature control and mouthfeel. It shapes the guest experience in subtle ways — even the soundscape of the bar. Clear ice signals that the serve has been considered. It shows your guest you care about details they don’t even know to ask about.

This shift rewards venues and brands that pay attention to detail. When the drink is more considered, every element becomes more visible — including the ice.

If your venue is using the same ice for every drink, you’re sending the wrong message.

We produce crystal-clear ice through triple filtration, directional freezing, continuous water movement and reverse osmosis. Each piece is then cut, pressed or finished by hand to a consistent standard.

The result is luxury ice that looks better, lasts longer, and performs exactly as intended. It preserves flavour through slow, even melt. It elevates presentation through exceptional clarity. And it delivers consistency in every serve — whether it’s a whiskey pour, a highball, or a signature cocktail.

Ice should enhance the drink — not dilute it.

Request samples, discuss pricing, or arrange supply — designed around your venue, your menu and your service. We offer a complete premium range, from hand-finished cubes and spheres to frozen artwork and sculptures, all produced with clarity, control and consistency.

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Proudly produced by Ireland's leading ice manufacturer and recognised food safety standards.